Castings

Dubai Casting Calls: What Models Should Expect

Estimated read: 6 min

Dubai’s casting scene moves fast: multiple productions can be in‑market at any time, with clients across fashion, retail, hospitality, automotive and tech. Whether you’re local or flying in for the season, knowing exactly what happens from first email to callback will calm nerves and improve your booking rate. Here’s a complete walkthrough tailored to the UAE.

Before the casting: the brief and the RSVP

Most castings begin with an email or WhatsApp from your agent. Expect: date/time window, venue pin, client or project category, wardrobe notes, and sometimes a script for commercials. Confirm attendance quickly; production teams often over‑invite to allow for no‑shows. If you’re unavailable, tell your booker immediately—ghosting damages trust and future invitations.

What to bring

• Digitals/comp card: Updated headshot and full body (print or on phone). Some studios will shoot digitals on arrival, but bring your own for backup.
• Heels/sneakers: Neutral heels for women, clean sneakers or simple shoes for men. Avoid loud logos.
• Wardrobe basics: Fitted black/white top, slim jeans, skin‑tone underwear, and a simple swimsuit if specified.
• Grooming kit: Brush/comb, blotting paper, lip balm, hair ties, and any touch‑up essentials.
• ID and work authorization: Some venues request Emirates ID or passport copy for security.
• Water and a snack: Wait times can stretch in peak season.

Arrival and check‑in

Plan to arrive 10–15 minutes early. Dubai traffic is predictable until it isn’t; cushion your timing. At check‑in, you’ll write your name, agency, height, sizes, and contact. Be courteous to reception—assistants often share impressions with the client team.

Etiquette inside the room

• Confidence without crowding: Maintain good posture, natural eye contact, and a relaxed smile. Avoid hovering near the client table.
• Slate clearly: State name, agency, height, and profiles to camera. Practice smooth turns and a clean walk if requested.
• Direction is your friend: If a director gives notes, show range with two or three takes. Don’t argue; do the note, then offer one “option” if time allows.
• Keep it tidy: Phones on silent; bags off the floor against the wall; no filming inside the casting room unless asked.

Self‑tapes and callbacks

For commercials and social campaigns, self‑tapes are common. Your agent will share framing instructions (usually mid‑shot, good light, neutral backdrop). Submit within the requested window—turnaround times in Dubai can be under 24 hours. Callbacks happen quickly; if selected, you might meet the director or try wardrobe. Keep your availability updated daily during active weeks.

Timelines and expectations

From first casting to booking, expect anywhere from the same day to two weeks. If you don’t hear back, assume a pass, but ask your booker for feedback after a week—agencies that maintain notes can help you adjust styling or delivery for next time.

Rates, usage, and holds

When a client places you “on hold,” it means you’re shortlisted for the shoot date; keep the day free. Final confirmation should include day rate, usage (media, territory, duration), overtime policy, and travel if outside Dubai. If details feel vague, ask your agent to clarify in writing before you accept.

Common categories in Dubai—and how to prepare

• Commercial lifestyle: Think natural smiles, simple movement, light interaction with props. Dress clean, modern, brand‑neutral.
• Beauty: Hydrated skin, minimal makeup that flatters your features; be ready for tight close‑ups.
• Runway/showroom: Clean walk, controlled turns, focus forward. Practice with the shoes you bring.
• Hospitality/events: Poised presentation and conversational confidence matter as much as looks.

Pack list: screenshot and save

Professionalism and boundaries

Legitimate castings in Dubai are organized and respectful. No one should ask you to remove clothing beyond the approved wardrobe or shoot “just for fun.” If anything feels off, step out and call your agent. Share your live location with a friend when heading to unfamiliar venues—common sense keeps you safe.

After the casting: follow‑ups that help

Send your agent a quick note: “Submitted for [Project], felt strong on take two; wearing black tank/jeans.” These details help the booker chase feedback. Keep your digitals updated weekly during busy months—fresh visuals improve shortlists.

Mastering the casting flow is a skill. Respect the process, show range on direction, and keep your pack list ready. With consistency, your conversion from casting to callback—and to confirmed booking—will climb.